Daimler
Truck
Work: Print, Social Media, Motion Design Designer Manager: Patti Bateman Production Designer: Tiago Puglisi
The
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Daimler Truck North America provides innovative products, services, and technologies for the commercial transportation industry. It designs, engineers and manufactures markets trucks, buses, and vehicle chassis under brands like Freightliner, Western Star, and Thomas Built Buses. While at Broadhead Agency from 2020 to 2021, I worked on Freightliner and Western Star campaigns, creating motion graphics for web and social media, designing catalogs and brochures, and developing a new brand brief for Freightliner.
Daimler Truck North America provides innovative products, services, and technologies for the commercial transportation industry. It designs, engineers and manufactures markets trucks, buses, and vehicle chassis under brands like Freightliner, Western Star, and Thomas Built Buses. While at Broadhead Agency from 2020 to 2021, I worked on Freightliner and Western Star campaigns, creating motion graphics for web and social media, designing catalogs and brochures, and developing a new brand brief for Freightliner.
Daimler Truck North America provides innovative products, services, and technologies for the commercial transportation industry. It designs, engineers and manufactures markets trucks, buses, and vehicle chassis under brands like Freightliner, Western Star, and Thomas Built Buses. While at Broadhead Agency from 2020 to 2021, I worked on Freightliner and Western Star campaigns, creating motion graphics for web and social media, designing catalogs and brochures, and developing a new brand brief for Freightliner.
While working with Western Star at DTA, I designed, edited catalogs and created motion design content tailored to a variety of marketing channels — from web to social to in-dealer screens. I adapted creative assets to suit both English and French-speaking audiences, ensuring consistency and clarity across languages. Every layout and animation was built with the Western Star voice in mind, keeping the brand’s rugged identity strong and cohesive across borders.
While working with Western Star at DTA, I designed, edited catalogs and created motion design content tailored to a variety of marketing channels — from web to social to in-dealer screens. I adapted creative assets to suit both English and French-speaking audiences, ensuring consistency and clarity across languages. Every layout and animation was built with the Western Star voice in mind, keeping the brand’s rugged identity strong and cohesive across borders.
For Freightliner, I developed a refreshed brand brief that helped align internal and external teams with a clear creative direction. I designed dynamic motion graphics and built polished magazine spreads, all while staying true to the brand’s established guidelines. My focus was on balancing bold visual storytelling with Freightliner’s campaign messaging, ensuring the content remained sharp, consistent, and on-brand across every touchpoint.
For Freightliner, I developed a refreshed brand brief that helped align internal and external teams with a clear creative direction. I designed dynamic motion graphics and built polished magazine spreads, all while staying true to the brand’s established guidelines. My focus was on balancing bold visual storytelling with Freightliner’s campaign messaging, ensuring the content remained sharp, consistent, and on-brand across every touchpoint.
While working with Western Star at DTA, I designed, edited catalogs and created motion design content tailored to a variety of marketing channels — from web to social to in-dealer screens. I adapted creative assets to suit both English and French-speaking audiences, ensuring consistency and clarity across languages. Every layout and animation was built with the Western Star voice in mind, keeping the brand’s rugged identity strong and cohesive across borders.
For Freightliner, I developed a refreshed brand brief that helped align internal and external teams with a clear creative direction. I designed dynamic motion graphics and built polished magazine spreads, all while staying true to the brand’s established guidelines. My focus was on balancing bold visual storytelling with Freightliner’s campaign messaging, ensuring the content remained sharp, consistent, and on-brand across every touchpoint.