Kiddie
Totes
Work: Branding, Visuals, Graphic Design Marketing Director: Brenton Clive Videography: Leo Shevchenko Lead Designer: Tiago Puglisi
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Kiddietotes is a collection of kid-sized backpacks and scooter luggage designed to inspire adventure. I partnered with Northbay Products to create the brand from scratch, acting as the art director and designing every detail. The ladybug symbolizes Kiddietotes, featured on the first backpack they manufactured. I designed the logo and brand guidelines, creating all Amazon-specific assets, including the storefront, enhanced brand content, and feature callouts. Additionally, I designed packaging, tags, catalogs, business cards, and marketing campaigns.
Kiddietotes is a collection of kid-sized backpacks and scooter luggage designed to inspire adventure. I partnered with Northbay Products to create the brand from scratch, acting as the art director and designing every detail. The ladybug symbolizes Kiddietotes, featured on the first backpack they manufactured. I designed the logo and brand guidelines, creating all Amazon-specific assets, including the storefront, enhanced brand content, and feature callouts. Additionally, I designed packaging, tags, catalogs, business cards, and marketing campaigns.
Kiddietotes is a collection of kid-sized backpacks and scooter luggage designed to inspire adventure. I partnered with Northbay Products to create the brand from scratch, acting as the art director and designing every detail. The ladybug symbolizes Kiddietotes, featured on the first backpack they manufactured. I designed the logo and brand guidelines, creating all Amazon-specific assets, including the storefront, enhanced brand content, and feature callouts. Additionally, I designed packaging, tags, catalogs, business cards, and marketing campaigns.
I created a brand-new identity for Kiddie Totes — designing the logo, brand guidelines, and full visual system to bring this playful travel gear brand to life. Bright, cheerful colors were a key part of the palette, making the brand feel fun and approachable for kids, while staying clean and modern for parents. From typography to packaging and printed materials, I developed a cohesive look that balanced vibrant energy with practical function — giving Kiddie Totes a memorable and joyful presence across all platforms.
I created a brand-new identity for Kiddie Totes — designing the logo, brand guidelines, and full visual system to bring this playful travel gear brand to life. Bright, cheerful colors were a key part of the palette, making the brand feel fun and approachable for kids, while staying clean and modern for parents. From typography to packaging and printed materials, I developed a cohesive look that balanced vibrant energy with practical function — giving Kiddie Totes a memorable and joyful presence across all platforms.
With the new brand in place, I designed a wide range of assets to support Kiddie Totes across digital and retail. From Amazon storefronts and A+ content to lifestyle catalogs, social campaigns, and email design, every element highlighted product features with engaging visuals and that same bright, playful color scheme. The consistent use of vibrant hues helped make the brand instantly recognizable and perfectly fun for kids — while still polished and inviting for parents.
With the new brand in place, I designed a wide range of assets to support Kiddie Totes across digital and retail. From Amazon storefronts and A+ content to lifestyle catalogs, social campaigns, and email design, every element highlighted product features with engaging visuals and that same bright, playful color scheme. The consistent use of vibrant hues helped make the brand instantly recognizable and perfectly fun for kids — while still polished and inviting for parents.
I created a brand-new identity for Kiddie Totes — designing the logo, brand guidelines, and full visual system to bring this playful travel gear brand to life. Bright, cheerful colors were a key part of the palette, making the brand feel fun and approachable for kids, while staying clean and modern for parents. From typography to packaging and printed materials, I developed a cohesive look that balanced vibrant energy with practical function — giving Kiddie Totes a memorable and joyful presence across all platforms.
With the new brand in place, I designed a wide range of assets to support Kiddie Totes across digital and retail. From Amazon storefronts and A+ content to lifestyle catalogs, social campaigns, and email design, every element highlighted product features with engaging visuals and that same bright, playful color scheme. The consistent use of vibrant hues helped make the brand instantly recognizable and perfectly fun for kids — while still polished and inviting for parents.