Land
Rover
Company: Jaguar Land Rover Brand: Rang Rover Evoque Art Direction: Tiago Puglisi
The
The
Story
Story
The Range Rover Evoque is a subcompact luxury crossover SUV known for its stylish design and blend of luxury and off-road capability. In 2024, its campaign showcased a sophisticated, city-driven lifestyle. I proposed the slogan "Luxury Drives Everywhere," expanding Evoque’s appeal across diverse locations and seasons. Using AI tools and art direction, I developed a marketing campaign featuring billboards, website slides, social media content, and motion graphics with dynamic backgrounds.
The Range Rover Evoque is a subcompact luxury crossover SUV known for its stylish design and blend of luxury and off-road capability. In 2024, its campaign showcased a sophisticated, city-driven lifestyle. I proposed the slogan "Luxury Drives Everywhere," expanding Evoque’s appeal across diverse locations and seasons. Using AI tools and art direction, I developed a marketing campaign featuring billboards, website slides, social media content, and motion graphics with dynamic backgrounds.
The Range Rover Evoque is a subcompact luxury crossover SUV known for its stylish design and blend of luxury and off-road capability. In 2024, its campaign showcased a sophisticated, city-driven lifestyle. I proposed the slogan "Luxury Drives Everywhere," expanding Evoque’s appeal across diverse locations and seasons. Using AI tools and art direction, I developed a marketing campaign featuring billboards, website slides, social media content, and motion graphics with dynamic backgrounds.
At Range Rover, I designed and art directed visuals inspired by emerging AI tools — blending technology and creativity to elevate the brand’s luxury aesthetic. My work proposed across multiple channels including website slides, billboard campaigns, and social media platforms. Each piece was carefully crafted to reflect Range Rover’s refined design language while pushing visual boundaries through experimental, forward-thinking art direction.
At Range Rover, I designed and art directed visuals inspired by emerging AI tools — blending technology and creativity to elevate the brand’s luxury aesthetic. My work proposed across multiple channels including website slides, billboard campaigns, and social media platforms. Each piece was carefully crafted to reflect Range Rover’s refined design language while pushing visual boundaries through experimental, forward-thinking art direction.
I designed and proposed a creative campaign titled “Luxury That Drives Everywhere,” ensuring a cohesive and elevated presence across all brand touchpoints. From premium print catalogs to dealership signage and motion design assets, every element was crafted to maintain consistency in tone, type, and texture. The result was a unified campaign that captured the essence of adventure wrapped in elegance — perfectly aligned with Range Rover’s identity.
I designed and proposed a creative campaign titled “Luxury That Drives Everywhere,” ensuring a cohesive and elevated presence across all brand touchpoints. From premium print catalogs to dealership signage and motion design assets, every element was crafted to maintain consistency in tone, type, and texture. The result was a unified campaign that captured the essence of adventure wrapped in elegance — perfectly aligned with Range Rover’s identity.
At Range Rover, I designed and art directed visuals inspired by emerging AI tools — blending technology and creativity to elevate the brand’s luxury aesthetic. My work proposed across multiple channels including website slides, billboard campaigns, and social media platforms. Each piece was carefully crafted to reflect Range Rover’s refined design language while pushing visual boundaries through experimental, forward-thinking art direction.
I designed and proposed a creative campaign titled “Luxury That Drives Everywhere,” ensuring a cohesive and elevated presence across all brand touchpoints. From premium print catalogs to dealership signage and motion design assets, every element was crafted to maintain consistency in tone, type, and texture. The result was a unified campaign that captured the essence of adventure wrapped in elegance — perfectly aligned with Range Rover’s identity.