Kiddietotes is a collection of kid-sized backpacks and scooter luggage designed to inspire adventure. I partnered with Northbay Products to create the brand from scratch, acting as the art director and designing every detail. The ladybug symbolizes Kiddietotes, featured on the first backpack they manufactured. I designed the logo and brand guidelines, creating all Amazon-specific assets, including the storefront, enhanced brand content, and feature callouts. Additionally, I designed packaging, tags, catalogs, business cards, and marketing campaigns.